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Simple ways to avoid common website mistakes
Here’s another fantastic article from iMedia Connection about how to make sure that potential customers aren’t put off by your website. Common mistakes and how best to fix them are listed in an...
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Social media checklist for small or medium businesses
Heidi Cohen has written a comprehensive checklist for small to medium businesses trying to expand or start up their social media strategy. Click here to read it in context, or scroll down. —- As a...
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Isn’t the value of social media what business is all about?
Dell has long been praised for being one of the companies who have best adapted to this decades’ social media advances. In this short piece, Dell’s Vice-President of Social Media and Community argues...
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Ten customer service trends for 2010
With the launch of our new customer service initiative the St Andrews Standard, we thought it was apt to start the new year’s posts with an article about the customer service trends you’re likely to...
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Participation bonus available for fully funded Hospitality Supervision Modern...
Success Training Scotland are making available a large financial incentive to tourism employers who enrol candidates on a fully funded Hospitality Supervision Modern Apprenticeship with them before...
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Three best ways to use social media
What were your business resolutions for 2010? If they didn’t include something to do with social media, you may well be missing out on a lot of great opportunities, as even more of the population are...
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CANCELLED: Food Tourism Workshop – Traditional Scottish Dishes with a Modern...
Sadly due to lack of interest the Food Tourism Workshop scheduled for March 16th has now been cancelled. If you have any questions regarding this please contact Sheena Kitchin of Food Tourism Scotland....
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Does Social Media Really Sell Products?
Despite the ubiquity of Twitter, Facebook and the like, there’s still hesitation in many businesses’ minds as to whether an investment in social media really offers a worthwhile return. Brian...
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Facebook may be encouraging customer loyalty
The Harvard Business Review has published an introduction to a new study looking at how social media might grow customer loyalty. I think that it adds a slightly more scientific voice to the debate as...
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Hotels try new ways to earn loyalty
Are you struggling to keep prices up this year? No matter what business you are in, this article by Elizabeth Olson from the New York Times illustrates how added value extras could help you create...
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